Break your mission and vision statements down and develop goals to respond to each phrase or sentence. Then take each goal and identify strategic activities that if accomplished, will achieve the goal. Also, take each strategic activity developed, for every goal, and break each down into the specific actions that must be performed. When you assign names and due dates to each of the specific actions, you have developed a comprehensive strategic plan that, when accomplished, should take you further down your path to a successful personal or business future.
Here's an abbreviated example, taking a small excerpt from the example company's mission and vision statements to show how a strategic plan element would look:
Company Mission (excerpt) = provide and distribute wellness products in North America
Company Vision (excerpt) = expand the business to become international distributors of wellness
Goal 1 = Expand beyond the North American marketplace
Objective 1 = Become a Certified International Distributor Before the End of the Quarter
Strategy 1A = Get certified to do business internationally
Action 1 = Sign up/pay for training class by the end of the week
Action 2 = Study/take International Certification Exam by the end of the month
Strategy 1B = Get new distributors in India
Action 1 = Contact current list of India prospects by the end of the month
Action 2 = Place ad in the Punjab Times by the end of the week
Action 3 = Educate qualified candidates within 2 weeks of contact
Action 4 = Sign up new distributors and train by the end of the quarter
Goal 2 = Train others to expand their distribution networks worldwide
Objective 2 = Develop 3 New Certified International Distributors Before the End of the Year
Strategy 2A = Etc…….
In the above example, note that the Goal is an overall statement that, when achieved, allows you to at least partially reach your vision and the Objective is a statement that allows you to measure your stated goal. The measure can be one of time, dollars or some other form of progression.
Notice that there are multiple strategies for each goal and objective. This is typically the case because there are frequently multiple Strategies that must be implemented to accomplish any goal. This is also true with the Actions necessary to accomplish each Strategy - multiple Actions are necessary to carry out each Strategy.
A comment from a hands-on trainer who uses mission and vision in his work: Doug Campbell, who trains fire fighters, says "I have many offers to consult in projects related to fire protection. I want to manage my time and project selection, and my mission statement and vision statement helps to do that." He also assigns his trainees to write out their mission and vision statements. "The mission and vision statements open a window on what their values are ….they expose the ethics of the person. We know by their replies which are ready for a supervisory position."
These are examples on how to focus the future of your strategic planning efforts in terms of visionary direction, leadership, goal-setting and proper strategic activity. To learn more about how to create and use a mission statement and vision statement to enhance your personal and business success, go to www.missionvisionstatement.com.
by Don Midgett
In his business growth consulting practice of over 20 years, Don has enjoyed helping leaders and entrepreneurs from both large and small organizations craft their unique mission and vision statements, identify the visionary changes they need to make and install a strategic planning process to achieve their desired futures. Need help? Go to http://www.missionvisionstatement.com NOW - subscribe to our free newsletter, Mission Vision News.
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